Frequently Asked Questions

How does the book publication process work?

Dancing Moon Press provides complete book publishing services, beginning with a free consultation and review of your manuscript followed by a questionnaire in order to prepare a line-item estimate for you once your book has been approved for publication. We encourage our clients to participate in the cover and text design process. We can scan and insert photos and graphics and create indexes. We secure ISBN numbers, barcodes, and Library of Congress registration, which is required for all books sold in bookstores. Once your text and book cover files are designed, you will receive proofs ready for your feedback, corrections, and approval. The final print-ready files are then sent to the printer who prints, binds, and ships the books to your selected location.

How do you come up with a book’s cover design?

Dancing Moon Press listens carefully when you describe what you’d like your book cover to look like. If you have photos or artwork that you would like incorporated, we will use them. If your only instruction is to reflect upon the subject and tone of your book, we can create preliminary cover designs and then let you decide which direction to go. We strongly believe that a book is judged by its cover and we will do everything we can to provide a cover that not only pleases you, but motivates book sales.

What should be included in my manuscript submission?

Dancing Moon Press asks for $75 payable to cover the cost of preparing the project estimate. If you choose to move forward with your book project, that amount will be applied towards the grand total.


Once your project has been approved, send:

As much of the following that you have available:

  • The text of your book in a word document file (Microsoft Word preferred).
  • Cover artwork images or design suggestions.
  • A brief book summary.
  • A brief author bio.
  • An author photo (optional, for the back cover).
  • Illustrations, pictures, graphs, charts, maps, or photos that will be inserted into the text file of the book. (Save all image files as separate files, with a resolution of at least 300 dpi.)
  • If actual photographs, charts, graphs or illustrations need to be scanned, include them in a separate folder in your package. Please label each, providing the photo caption (if any) and explain where the image should be inserted.

Remember to retain a back-up copy of all your material.

Once my book project is complete, who owns the rights?

You do. You, as the author, own all rights to your work. If an agent or editor approaches you and offers to re-publish your book, you are free to enter into a contract with them.

How long does it take to publish a book?

The time required depends on the shape your manuscript is in when we receive it. If your manuscript requires a commentary critique and editing stage before a line edit, that will take a little more time. If your manuscript needs only to be proofread, then it generally takes a couple of months to secure the required book registrations, design and layout the text, and produce options for the book cover. If it takes two or three drafts to incorporate text changes after layout, then add a month. Printing and delivery of the books takes another month or more. We suggest you realistically plan on at least six months from start to finish.

What is the difference between choosing print on demand through Amazon or choosing a traditional book printing company?

The main differences are about distribution and pricing. If you choose a traditional book printing company, the price will be calculated by how many books you order. Shipping will be calculated by weight. The books will be shipped to a location of your choice and you will be responsible for distribution yourself.


If you choose to print on demand through Amazon, you may order as many or as little books as you choose at one time, for the same price per book (plus shipping). Buyers can order books directly through Amazon, while you also distribute through your own means. The catch is that Amazon takes a percentage of your sale, but many authors feel that expense worth it for the distribution advantages.

How many books should I print?

That depends on your individual goals. The traditional book publishing companies that we contract with can accommodate any size print run from 25 copies to 10,000 (or more). Amazon will print as few as one copy for you (which is often a great idea before ordering hundreds!).

Can I order reprints when I run out of copies?

Absolutely yes. The book files remain permanently available. If there are no changes to the cover or text, then the process is quick and simple. If the book requires changes, it becomes a second edition, and will need to go through another (minor) production process before the printing.

Why should I order promotional book cover postcards?

Promotional postcards — that have your book cover graphic on one side and book ordering information on the other — make an attractive and inexpensive sales tool. While your book is in production, you could start collecting the names and addresses of your family, friends, business associates, membership lists from organizations or clubs you participate in, local bookstores, and other outlets pertinent to your topic. Once your book is available for sale, you’ll be able to send out your postcards as an attractive new book announcement. Bookmarks make a great giveaway at events, speaking engagements, and with any book sale.

What is your payment policy?

Once you have accepted and signed our detailed project estimate, Dancing Moon Press will require 50% of the total cost up front, prior to the start of work. If the scope of work changes, or revisions are required that were NOT part of the original information supplied when the project began, the actual billing may be higher, otherwise, the original estimated price is your final price, even if it takes us longer. You will be informed immediately if a change in the scope of the project will have an effect on the cost.


A second invoice, to cover the balance due, will be required prior to your book being shipped to the printer or released to you to upload to Amazon as a print-on-demand book or as an eBook. A final settlement invoice may be necessary to cover changes made after the project was sent to printer, or if there were modifications after the original order was signed. All invoices are payable upon receipt.

How do I sell my books?

Dancing Moon Press does not handle distribution for authors, though we will help you get your book listed on Amazon, list your book on our website and sometimes display it at events. Often, the best way to sell books is through author events. Contact local bookstores, libraries, and literary organizations to set up events, or host your own when and where you can. If independent bookstores are willing to take your book for sale, they will either take a 40% commission on sales and pay you up front for an order, or pay you on commission, as sales arise. If your book is on Amazon, then drum up sales by marketing it through social media and online. A website and a blog are excellent tools for authors.

How do I get paid for eBook sales?

Dancing Moon Press can produce eBook files (ePUB and mobi) for the author. The author then creates online accounts with vendors such as Amazon or Barnes & Noble (there are numerous eBook vendors). The author will be asked to enter their Social Security number and bank account numbers before uploading the cover and text files of their book. Once in the system, all eBook sales are tracked and that information will be available to the author at any time. Most vendors pay monthly. The author will receive an email from each vendor that indicates the total sales amount (minus the vendor’s commission), and the date the posting will take effect.


If your book is available as print-on-demand paperback copies through Amazon as well, those sales profits will be sent to you via the same means.

How do I choose paper color (white or natural) or cover surface (glossy or matte)?

There is no advantage with either. It’s purely a matter of your preference.